Our mission

Elevate the Way Sporting Brands Communicate.

Our expertise in practice

Featured Projects

Basso Palta III: Case Study

How do you launch the third generation of Basso’s best-selling bike? Obviously, you take the world’s leading cycling media to the famed and historic Mount Etna in Sicily.

Services implemented:

  • Public Relations
  • Strategy
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MAAP x HOKA

Working collaboratively with HOKA, we identified a list of key targets, balancing global style powerhouses with smaller titles that have strong regional influence. Drawing on the relationships we’ve built in the fashion and lifestyle space over the years of working with MAAP and other clients, we got to work pitching MAAP and HOKA’s creative vision for the collaboration.

Services implemented:

  • Public Relations
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London Marathon: Delivering Year-On-Year

There aren’t many running events that inspire a nation quite like the London Marathon does And each year for the past five, we’ve been there for every mile and more, delivering social media support for race week.

Services implemented:

  • Social Media
  • Content
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Lee Cougan Crossfire Trail Launch

We launched a performance cross-country bike engineered to perform at World Cup level.

Services implemented:

  • Public Relations
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Strategy

Every impactful campaign begins with clarity. We distil insights and data into strategies that are both imaginative and actionable, aligning brand ambition with cultural relevance. Our role is to define the path forward, ensuring every decision is deliberate, connected and primed for measurable success.

  • Brand Strategy
  • Market Research & Analysis
  • Data-Driven Decision Making
  • Competitor & Market Insight
  • Tailored Communication Plans
Strategy

Public Relations

Public relations is more than coverage - it’s influence. We craft narratives that resonate with the right audiences, shaping perception and building credibility through media relationships, thought leadership and cultural storytelling. The result: a brand presence that is visible, trusted and enduring.

  • Brand Positioning and Share of Voice
  • Press Office Function and Release Distribution
  • Brand Storytelling
  • Reputation Management
  • Crisis Communication
  • Influencer Engagement
Public Relations

Paid Media

Paid and Earned Media sit hand in hand. We design Paid Media strategies to support your omnichannel plan that cut through noise and deliver measurable impact, whether amplifying brand storytelling, driving awareness, or converting audiences into advocates. Every placement is intentional, every pound optimised.

  • Media Planning and Activation
  • Sponsored Content
  • Digital Audio & Podcasts
  • YouTube
  • Performance Marketing
  • Search & SEO
  • Affiliate Marketing
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Social Media

Where brand meets culture, and communities are fostered. We help sporting brands show up with relevance, creativity and authenticity - translating big ideas into daily interactions that spark conversation and build community. Our approach blends insight with agility to create social moments that matter.

  • Strategy Development
  • Community Engagement
  • Audience Growth
  • Platform Management
  • Performance Analytics
  • Content Creator Management
Social media

Content

Content is the thread that ties strategy to your audience. We develop purposeful, platform-appropriate storytelling that informs, inspires and influences - from long-form features and brand films to social assets. Every image and word tells a story about your brand, designed not only to capture attention but to cultivate lasting impact.

  • Engaging Storytelling
  • Email Marketing
  • Brand Positioning and Messaging
  • Editorial Copy
  • Shoot Production
  • Event Management
Content

Athlete & Ambassador Management

Influence is strongest when it’s authentic. We connect brands with athletes and ambassadors who embody their values, and manage partnerships that feel natural, credible and powerful. From selection and negotiation to activation and measurement, we ensure every collaboration drives meaningful brand advocacy.

  • Partnership Development
  • Brand Alignment
  • Endorsement Negotiations
  • Event Coordination
  • Public Appearances
  • Relationship Building
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Our clients

Trusted by

Some awesome companies

ASICS logo
ASSOS of Switzerland logo
Basso logo
BBB logo
Cinelli logo
Classified logo
Columbus logo
Focal Events logo
Hutchinson logo
La Vuelta logo
Lee Cougan logo
London Marathon logo
MAAP logo
Modern Adventure Pro Cycling logo
ROUVY logo
Runderwear logo
SunGod logo
Tour de France logo

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