How do you launch the third generation of Basso’s best-selling bike? Obviously, you take the world’s leading cycling media to the famed and historic Mount Etna in Sicily.

Working collaboratively with HOKA, we identified a list of key targets, balancing global style powerhouses with smaller titles that have strong regional influence. Drawing on the relationships we’ve built in the fashion and lifestyle space over the years of working with MAAP and other clients, we got to work pitching MAAP and HOKA’s creative vision for the collaboration.

There aren’t many running events that inspire a nation quite like the London Marathon does And each year for the past five, we’ve been there for every mile and more, delivering social media support for race week.

We launched a performance cross-country bike engineered to perform at World Cup level.