Solidifying MAAP's Position in Europe
Brief
Make MAAP impossible to ignore throughout the EU and UK through an omnipresent approach to endemic PR. Further extend reach into media consumed by creatives and culture instigators, engaging with publications spanning fashion, lifestyle, sustainability and design. Contribute to the global SEO effort by generating powerful backlinks.
Deliverables
Qualitative rather than quantitative – ensuring MAAP’s influence is tangible in all key territories and consumer groups.
Activity
As MAAP’s chosen European PR agency, we bear sole responsible for managing all media relations and press communications. Activity includes writing and distributing press releases announcing product launches, seeding thought leadership media interviews and orchestrating product reviews – always with an eye on telling brand stories and communicating key messages. The brand regularly challenges us to extend our own reach into new fields such as fashion – a task which both keeps us on our toes and encourages us to always pursue progression.
Results
In the first 24 months of working together, we achieved 330 pieces of quality media coverage, spanning the UK, EU and, on occasion further afield. Through our involvement, MAAP has become a regular sight for readers of HYPEBEAST, the leading online destination for men’s contemporary fashion and streetwear; and Highsnobiety, a daily news website covering streetwear, sneakers, cars and lifestyle. This presents the brand to new audiences outside of cycling, paving the way for further growth into new areas of diversification and expansion.
Related Projects
Altra 13 Valleys Ultra: a Multi Platform Story
Services implemented:
- Athlete & Ambassador Management
- Public Relations
- Strategy
