Building Awareness of Hutchinson in the UK
Creating connections between Hutchinson and the UK cycling media, generating high quality press coverage for products across the full spectrum of their road, gravel and mountain bike range.
Deliverables
- UK PR Coverage
- Copywriting
Activity
Working closely with Hutchinson HQ to coordinate PR activity for their UK product range. Utilising our network of media connections to increase the impact of new product launches, company wide sustainability and equality initiatives and producing SEO focused blog content to drive traffic to the Hutchinson website.
Results
A successful partnership of almost five years with over 200 pieces of editorial coverage generated. Our work with Hutchinson has seen every major endemic publication in the UK cover launches, review products and write about their continued efforts to make cycling a more sustainable and inclusive sport. Our relationship has driven brand awareness and sales in a hugely competitive sector of the market.
Related Projects
Altra 13 Valleys Ultra: a Multi Platform Story
Services implemented:
- Athlete & Ambassador Management
- Public Relations
- Strategy
