Our brief
Manage all media and communications for UCI-Continental Women’s Cycling Team, CERATIZIT-WNT as they prepare to make the step up to WorldTour.
Deliverables
- Communication Strategy
- Social Media
- Content Planning
- Press & Media Management
- Sponsor Liason
Activity
Acting as a full media and communications department, we’ve run the team’s social media and all outgoing communications both remotely and onsite at key races with a particular focus on the Tour de France Femmes avec Zwift.
Results
In the period of the Tour de France Femmes, we reached over 1.2 million people with the team’s content, videos were viewed almost 900,000 times, and we increased the community across all platforms by 19%. We ran two successful partnership launches, announced two new sponsors and facilitated media coverage including live TV, radio and online interviews.
Related Projects
Altra 13 Valleys Ultra: a Multi Platform Story
On the shores of Derwent Water, with the fells of the Lake District providing a dramatic backdrop, the Altra 13 Valleys Ultra set the stage for a record-breaking weekend, an event that connected people, place, and passion with every step.
With the event entering its third year, our mission was clear: share the Altra 13 Valleys Ultra experience with a wider audience, inspire more people to get onto the trails, and drive national recognition for the weekend.
Services implemented:
- Athlete & Ambassador Management
- Public Relations
- Strategy
