Our Services

WE ELEVATE THE WAY BRANDS COMMUNICATE.

PUBLIC RELATIONS

PUBLIC RELATIONS

We pride ourselves on our strong and lasting relationships with the global media, born out of a shared passion for sport.

Our team communicates your story to your target audience in an authentic way through creative and engaging news stories, features and interviews; improving SEO and brand awareness along the way.

Two people talking at a bike show.

WHAT

Generate editorial coverage in media consumed by target audiences, to increase brand awareness. PR also serves to build a portfolio of quality backlinks from authoritative sites to your website, to improve search ranking and in turn drive organic and referral traffic.

WHY

Tell stories, seed key messages, get expert reviews of products and raise brand awareness. If you’re launching a product, showcasing an event, looking to provide return on investment for sponsors and stakeholders or wanting to improve your SEO then a PR strategy is for you.

HOW

We’re proud of our extensive relationships with media on a global scale which allow us to speak to those who are interested in covering your news.

SOCIAL MEDIA

SOCIAL MEDIA

Defining a voice and growing audiences through platform specific content strategies.

We can take the daily time consuming burden off your hands and grow your audiences through paid and organic social media.

Professional cyclist being interviewed after a race.

what

The social media landscape is ever evolving and one that requires time and attention to convey brand identity and information in the best way possible through content, across both organic and paid.

why

In 2023, an estimated 4.9 billion people use social media globally. That number is expected to keep growing as users continue to consume content across multiple platforms, leaving a huge audience to dial into with the right strategy.

how

It’s not all about vanity likes and follows. An engaged growing audience on the platforms best suited to your brand is what really counts. We build content that both conveys your message and sells your brand while also engaging your audience to achieve the best possible results.

DIGITAL MARKETING

DIGITAL MARKETING

We love evaluating how best to connect with your target audiences using Digital Marketing channels, be that Email Marketing, SEO Focused Content, Google Ads.

To us, the analytical aspect is as important as the delivery.

A mountain road.

what

Connecting with audiences using a multitude of channels, and creating strategies for how each is to be successfully implemented.

why

Everybody is connected, therefore there is a way to connect with your potential or current fans, customers and clients.

how

Regular digital analysis using Google Analytics, Ads Managers and other tracking platforms and listening tools provide valuable insight that allows us fine tune campaigns regularly for most effect and value for money.

INFLUENCER MARKETING

INFLUENCER MARKETING

Find the right profiles to help amplify your voice and message.

We have an extensive network of influencers to ensure we find the right fit for your brand.

At PaceUp, we will work alongside/guide the ambassadors to provide the highest quality of partnerships and content for your brand.

Mountain bike rider cycling downhill on trails.

what

Showcasing and managing your brand through the hands of professional ambassadors and athletes, to reach your prime audience.

why

Influencer marketing is becoming increasingly popular. Elevate and differentiate your brand from others, through working with ambassadors that have niche, highly engaging and trusted communities.

how

Depending on the brief, we identify either existing ambassadors or new influencers that could promote your brand in a unique, creative & authentic light. We will work with the ambassadors to drive your brand’s awareness, whilst simultaneously learning more about your target audience and their behaviours.