BBB Cycling, a leading global manufacturer of cycling parts, clothing, accessories and tools, has joined forces with leading British cycling and adventure sports PR & communications agency PaceUp Media for PR services in its key global territories.

Based in the Netherlands, BBB Cycling has been at the forefront of production in cycling for 25 years. A bike shop staple, almost every cyclist has a BBB product in their toolkit, wardrobe or on their bike somewhere, even if they might not realise it.

PaceUp will lead on developing PR activations across key global territories for BBB Cycling across its extensive range of products and upcoming launches.

‘BBB Cycling is a stalwart in the sport and one that continues to push the barriers on innovation today for all types of cyclist,’ explained PaceUp Founder and Director, Tom Copeland. ‘Their vision as a brand and their focus for where they are growing is really exciting and something we’re looking forward to sharing with the wider cycling community.’

BBB Cycling is the latest international cycling brand to partner with the London-based agency, with current PaceUp Media clients also including MAAP, Hutchinson Cycling, VELLO, Fara Cycling, as well as a number of international pro cycling teams too.

Find out more about BBB Cycling here. If you’re interested in discussing product reviews or featuring BBB Cycling then get in touch with

As featured in BikeBiz here.

About BBB Cycling

Dutch company BBB Cycling has been around for 25 years. They produce and sell parts, clothing, accessories and tools for cyclists all over the world. With a down-to-earth Dutch approach, they design products that make your ride more fun, safer and faster. Convenient and smart details, products that work in the real world, that’s what makes them happy.

Find out more at