Deliver social media support to the UK’s biggest mass participation event across all London Marathon channels at key periods in the calendar including race week and ballot week.
Social Media
Content Creation
Using a team of PaceUp social media leads working both on site and remotely to support the in-house London Marathon team in creating and delivering a detailed content plan across all social channels during race week and other key periods of the year. Activity includes cross-channel community management and race day content creation. Having first supported the 2019 London Marathon, we then helped support the first virtual London Marathon in 2020 before being retained to the present day across the event.
Capturing the atmosphere at both the London Marathon Running Show as well as at the race itself.
Supporting social media communications across multiple channels.
Managing the social media community and the many, many conversations developing around the event.
The PaceUp team contributed to a year on year increase in total impressions, engagements and video views across all platforms. In 2021, the figures released were:
Total Impressions: 26.59 million (+12% YOY)
Total Engagements: 1.98 million (+41.4%)
Total video views: 7.9 million (+298%)
We also created a wide variety of Marathon Day content, capturing the atmosphere around the race. Including the second most viewed race day TikTok: Click to watch.
PaceUp's support across social media during my time at London Marathon Events has been invaluable in helping us maintain a strong level of communication with participants and the wider London Marathon community. Their understanding of mass participation events, running, cycling and what audiences respond to has been really useful to us. PaceUp have proved a really important asset to our team year-on-year when we need to scale up our activity.
Jimmy Stone, Head of Social Media