The PaceUp team contributed to a year on year increase in total impressions, engagements and video views across all platforms. In 2021, the figures released were:
Total Impressions: 26.59 million (+12% YOY)
Total Engagements: 1.98 million (+41.4%)
Total video views: 7.9 million (+298%)
We also created a wide variety of Marathon Day content, capturing the atmosphere around the race. Including the second most viewed race day TikTok: Click to watch.