Implement a rebrand before then developing and delivering a marketing and communications plan across all channels. The overarching strategic goal is to grow visibility and web traffic, increasing top of funnel traffic, growing channel audiences and increasing brand share of voice.
Strategy
Marketing
PR
Email
Ambassadors
Developing and maintaining a brand strategy across the most effective marketing and communication channels, including D2C website management, organic and paid social media, email marketing strategy, ambassador strategy, PR and supporting B2B marketing. With the overarching goal of growing brand visibility and sales.
Driving traffic to Rawvelo store and maintaining a high conversion rate.
Developing a key sales channel for the brand through growth of engaged audiences.
Educating media about brand and product, seeding product for review with testers and ensuring brand and product USPs are conveyed.
Growth across the board on revenue, audiences and traffic.
Strong product reviews in the media across cycling triathlon, running and health & fitness titles. Including BikeRadar, Cycling Plus – Best In Test, 220 Triathlon – Best In Test, Road.cc, Women’s Running, Coach, Ultra Runner Magazine & many more.
Tom and the team at PaceUp have been amazing to work with over the past 18 months. They have gone above and beyond in the work they have done to establish our brand and boost our market presence. We regularly get great and very positive press coverage, as well seeing bottom line growth that reflects the excellent work they do. We really would not be where we are today as a business without their hard work and incredible sector expertise.
Jason Evans, Founder & Director at Rawvelo