In collaboration with SRAM, Norwegian adventure cycling bike brand Fara Cycling is excited to launch a stunning limited edition SRAM Red Fara F/Road in a Moss Green colourway.

A message from our founder Jeff Webb:

I wanted to tell you about the latest news from Fara Cycling, the brand I founded in 2015 to bring refined, Scandinavian design to the world of adventure cycling. ​

​We’re incredibly proud to be partnering with SRAM for the launch of the latest edition of their range-topping RED AXS Groupset. In addition to making the groupset available for customers to build and buy their own bikes in our Bike Builder, we have created a limited edition version of our performance road bike, the F/Road. ​

​To match the new top spec groupset from SRAM, we curated this special edition build using only our top-tier components. ​ We selected the durable yet light Zipp 404 Firecrest wheels, striking a balance of performance and aesthetics against the aero-optimised tube shapes of the F/Road. The cockpit is our new, in-house modular cockpit, colour matched to the frame. Those who have ridden it swear by its comfort and fit and its quickly being adopted as a favourite among Fara owners. ​

​The Moss Green colourway will only be available on this special edition and it’s absolutely stunning in real life. We worked tirelessly with our suppliers to exactly match the decals to the polished alloy finish of the SRAM components. In the end, only 15 of these bikes are made available to the public. We think it’s a pretty special bike and wanted to share it with you in case you thought your audience might agree.

Fara SRAM Red Limited Edition
​​​I have been fortunate to be able to log several thousand kms on the new groupset and my summary reaction is simply one of being impressed of how it is possible to make such a big improvement on something that was already so good. The most notable improvements in my opinion are in the area of rear shifting where they’ve borrowed technology from their Eagle MTB range, brake lever ergonomics and functionality and the actual braking itself.

The bike is available from 16:00 CET 15/05/24 on the Fara Cycling website for €9990 / £8899 / $9999.

The new SRAM Red groupset is also now available to be configured as an option on the F/Road and F/All-Road in the Fara’s bike builder

You can find out more at