PaceUp Media, the cycling and adventure sports PR and marketing agency has announced new hires, adding greater depth and experience to its account teams.

From The Rider Firm where, for 7 years he was integral to the company’s growth, former Hunt Wheels brand manager Ollie Gray joins PaceUp’s globally operating PR team. Well-known throughout the industry for his ability to develop genuine, long-lasting relationships, Ollie’s infectious passion for cycling culture and his enthusiasm for bringing people together make him a valuable addition to the agency.

London community manager at Rapha then social media manager at Specialized UK, Ruben Green’s boundless creativity and appetite for creating strikingly memorable digital campaigns has previously been utilised by some of the best-loved brands in the business. Joining PaceUp’s marketing team, Ruben is already leaving a lasting impression on colleagues and clients alike, providing fresh perspectives and a prolific creative approach.

In line with the growth of PaceUp Media which, this summer, passed the 5 year anniversary mark, PaceUp’s website TLD and email format has switched to .com from Having represented international and global clients since being founded in 2018, the move reinforces the agency’s commitment to elevating the way brands, organisations, teams and athletes communicate, around the world.

Ruben Green and Ollie Gray

Ollie Gray, “I’m stoked to be a part of this talented team. During a previous role, I had the pleasure of being a client of PaceUp, and experienced the strong work ethic, creative thinking & ability to deliver that has led to the agency’s positive reputation. I hope to meaningfully contribute to this as we take shape and challenge the status quo of PR & communications in the outdoor space.”

Ruben Green, “It’s an exciting time at PaceUp; I look forward to utilising my experience to elevate current clients’ marketing strategy and campaigns while further developing this area of the PaceUp offering.”

Tom Copeland, PaceUp Media founder and director ‘Having passed the five-year mark this summer we’ve used this anniversary as the catalyst to revisiting the PaceUp brand, purpose and core services – something that’s easy to forget when busy delivering for clients day-by-day. But it’s been a great exercise and one that has sparked several exciting new ideas and concepts – something that both Ollie and Ruben have integrated quickly into. The guys have both already had a good influence on both current and potential projects across the agency, strengthening our collective skillset, network knowledge-base and enthusiasm to bring the noise as an agency.’

To find out more about the PaceUp Media team, visit ​ If you’re interested in how we can enable your marketing strategy, campaigns or content to cut through the noise? Let’s talk –