ROUVY, the immersive, interactive indoor riding experience for cyclists of all levels, has enlisted cycling and adventure sports PR and marketing agency PaceUp Media to deliver global PR services.
The platform hosts more than 1300 real-world routes, filmed in high definition and enhanced with AR, allowing riders to explore the world or train on famous routes for upcoming events from the comfort of their own home. Compatible with all leading smart trainers and smart bikes, ROUVY connects the indoors with outdoors.
PaceUp will be communicating and activating key partnerships, developing creative PR campaigns and providing the media with product news and content, all with a global focus spanning cycling and triathlon.
PaceUp Media Director, Tom Copeland, commented on the new collaboration, ‘As a team comprising cyclists and triathletes, riding indoors has been a part of all of our lives for many years. Professionally, we have an abundance of experience working with indoor cycling brands on both sides of the equation, representing both hardware and software platforms. The opportunity to work with a well established market leader such as ROUVY as they look to build greater rider affinity and attract new audiences, is an exciting prospect and we’re looking forward to getting to know the wonderful ROUVY team and platform better. The riding experience ROUVY provides is simply beautiful’.
Petra Hájková, Head of Brand and Communication, commented, ‘ROUVY is at an incredibly exciting stage of its growth and development, so partnering with an agency which can help us elevate our position globally, within cycling, triathlon, fitness, lifestyle and technology spaces was key. We’re looking forward to building a successful partnership with PaceUp Media and seeing them utilise their PR experience, industry knowledge and well-established network to help ROUVY continue to provide even more riders with motivating and immersive indoor riding experiences’.