THE JOURNAL

LATEST NEWS FROM THE TEAM, OUR CLIENTS AND THE WIDER INDUSTRY

Interview: Jordan Matthews, Our Newest Team Member

Interview: Jordan Matthews, Our Newest Team Member

Welcome to the latest addition to the PaceUp stable… Jordan Matthews. Jordan has joined us as a PR Executive, adding depth and strength to our core service offering.

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Discovering Ultra Running at UTMB Snowdonia, Tom Copeland

Discovering Ultra Running at UTMB Snowdonia, Tom Copeland

Under-prepared. Overexcited. Blown away. Then, exhausted. There are plenty of ways that I could describe running UTS 50 (Ultra Trail Snowdonia) last month but now the dust has settled. But my main takeaway – I fully get the ultra trail hype now!

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ROUVY Introduces New Flexible Subscription Formats

ROUVY Introduces New Flexible Subscription Formats

Following a recent announcement about Off-Season updates to the platform, ROUVY, the indoor cycling app that lets you ride real routes around the world, has refined and extended its new Pausing option

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Welcome to the Grand Opening of the Bassano Clubhouse

Welcome to the Grand Opening of the Bassano Clubhouse

The vibrant and historic streets of Bassano del Grappa are about to welcome not only a stage of the Giro d’Italia this weekend but an addition to its bustling cycling scene

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Acid Running Launches New SS24 Apparel

Acid Running Launches New SS24 Apparel

Cult London apparel brand Acid Running have announced the drop of their new Spring/Summer apparel.

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Chasing Alternative Paths With The New MAAP Alt_Road™ Collection

Chasing Alternative Paths With The New MAAP Alt_Road™ Collection

MAAP, the Melbourne-based cycling and performance lifestyle apparel brand has today announced the latest collection of its Alt_Road™ apparel, designed for riders seeking alternative paths.

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Fara Cycling Launches Limited SRAM Red Launch Edition F/Road

Fara Cycling Launches Limited SRAM Red Launch Edition F/Road

In collaboration with SRAM, Norwegian adventure cycling bike brand Fara Cycling is excited to launch a stunning limited edition SRAM Red Fara F/Road in a Moss Green colourway.

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Cult London Apparel Brand Acid Running Engages PaceUp Media for PR Activity

Cult London Apparel Brand Acid Running Engages PaceUp Media for PR Activity

Cult London apparel brand Acid Running has engaged endurance sports PR and marketing agency PaceUp Media to deliver PR activity as it continues its growth.

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Hutchinson Announces Next Generation of Iconic Python XC Tyres

Hutchinson Announces Next Generation of Iconic Python XC Tyres

Hutchinson, the French pioneer of cycling tyre technology has today unveiled the Python Race and Python 3, the latest generation of their iconic Python range of Cross Country tyres.

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VIA CRITERIUM returns to King’s Cross as part of the londoncyclefestival

VIA CRITERIUM returns to King’s Cross as part of the londoncyclefestival

This June, King’s Cross will once again host the VIA Criterium, as part of the londoncyclefestival – an expanded 3-day event

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Introducing the S1 by FLOWBIO

Introducing the S1 by FLOWBIO

FLOWBIO has today announced the launch of S1, the most accurate wearable hydration sensor for triathletes, cyclists and runners.

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Interview: Matt Niutta, Founder of Fractel Running

Interview: Matt Niutta, Founder of Fractel Running

When we were figuring out the finer details of the Accelerator Programme, one of the common themes was that prospective partners really tapped into our passion for their respective sports. They were doing something that got us excited.

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Introducing The Accelerator Programme, For Start-Up & Emerging Brands

Introducing The Accelerator Programme, For Start-Up & Emerging Brands

We’re excited to finally announce our all-new Accelerator Programme, aimed at supporting lean startup brands looking to scale their PR and marketing activity in the early years of business.

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Hutchinson Introduces New Performance Road Tyre – The Blackbird Racing Lab

Hutchinson Introduces New Performance Road Tyre – The Blackbird Racing Lab

Hutchinson, The French pioneer of cycling tyre technology has today announced the launch of Blackbird, a new benchmark in performance developed and tested by professional athletes.

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Body Rocket Unveils First Road Bike Compatible Prototype

Body Rocket Unveils First Road Bike Compatible Prototype

Body Rocket, the tech startup behind the world’s first and only real-time aerodynamic drag force measurement system for cyclists and triathletes, has today unveiled its first road bike prototype.

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Fara Cycling Launches Innovative Modular Cockpit Featuring Enhanced Ergonomics

Fara Cycling Launches Innovative Modular Cockpit Featuring Enhanced Ergonomics

Fara Cycling, the Norwegian bike brand championing the simplicity of Scandinavian design and specialising in adventure cycling, has unveiled its striking new Modular Cockpit – a versatile two-piece bar and stem combination.

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Basso Unveils New Venta R

Basso Unveils New Venta R

Basso Bikes proudly unveils the latest addition to its esteemed lineup – the Venta R.

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Lee Cougan launches all-new Crossfire Trail

Lee Cougan launches all-new Crossfire Trail

Lee Cougan Bicycles proudly announces the launch of their latest innovation, the Crossfire Trail.

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Chase The Light With MAAP’s New Season Road Collection

Chase The Light With MAAP’s New Season Road Collection

Latest drop sees a new Team Bib Evo Cargo and updated classics in seasonal colours Melbourne-based cycling apparel brand MAAP has today announced its new season road collection featuring the Team Bib Evo Cargo and a host of updated classics with a call upon riders to get out on their bikes to chase the light

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Fara Cycling Partners With Transcontinental Race

Fara Cycling Partners With Transcontinental Race

Fara Cycling, the Norwegian adventure bike brand, has today announced its new partnership with the Transcontinental Race and organisers Lost Dot. The new collaboration aims to help inspire more riders to discover ultra cycling.

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MAAP Announces Sponsorship of Lifeplus-Wahoo

MAAP Announces Sponsorship of Lifeplus-Wahoo

2024 sees the debut of MAAP in the pro peloton as apparel sponsor of British Women’s Continental Team Lifeplus-Wahoo.

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ROUVY announces technical partnership with Lidl-Trek

ROUVY announces technical partnership with Lidl-Trek

Prague, January 8th – ROUVY, the indoor cycling app that lets you ride real routes around the world, is thrilled to announce a new technical partnership with the professional cycling team Lidl-Trek, marking its first sponsorship of a UCI WorldTeam.

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Year One Working With La Vuelta and Unipublic

Year One Working With La Vuelta and Unipublic

Sometimes the Vuelta doesn’t get the credit it deserves. The final Grand Tour of the year has to meet lofty expectations, following the Giro and Le Tour, falling at a time of year when both viewers and riders are fatigued by many months of race action in an increasingly congested race calendar. But this year

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PaceUp Media Bolsters PR and Marketing Team

PaceUp Media Bolsters PR and Marketing Team

PaceUp Media, the cycling and adventure sports PR and marketing agency has announced new hires, adding greater depth and experience to its account teams.

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Australian Performance Headwear Brand Fractel Partners with PaceUp Media for International PR Activity

Australian Performance Headwear Brand Fractel Partners with PaceUp Media for International PR Activity

Fractel, the Australian running brand on a mission to produce the world’s best headwear, has partnered with UK-based cycling & endurance sports PR and marketing agency PaceUp Media to deliver international PR services as it continues its global growth.

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Spoon Customs Launches Fully Integrated Izoard RR Bike

Spoon Customs Launches Fully Integrated Izoard RR Bike

Award winning custom bike brand Spoon Customs has today launched a new, fully integrated version of its acclaimed Izoard RR road race bike. With cables at the front end now internally hidden, the new Izoard RR presents an even cleaner aesthetic than its predecessor.

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ROUVY Updates Subscription Structure to Enable Groups to Ride Together

ROUVY Updates Subscription Structure to Enable Groups to Ride Together

ROUVY, the indoor cycling app which lets you ride real routes around the world, has announced significant changes to its subscription model, opening up new packages for pairs of riders and groups of up to 5.

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Hutchinson Launches New Challenger Tubeless

Hutchinson Launches New Challenger Tubeless

Hutchinson, the French pioneer of tubeless cycling tyre technology has today announced the Challenger Tubeless, the ultimate all-season, ultra endurance and training tyre.

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Endurance & Adventure Nutrition Brand Rawvelo Launches In North America With The Feed

Endurance & Adventure Nutrition Brand Rawvelo Launches In North America With The Feed

Rawvelo, the London-based all-natural, plant-based endurance & adventure nutrition brand, has today launched in North America via online nutrition marketplace The Feed.

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New Season Updates on ROUVY

New Season Updates on ROUVY

As the Northern Hemisphere heads towards indoor riding season, ROUVY, the indoor cycling app which lets you ride real routes around the world, is preparing a host of significant updates to help riders keep going throughout the winter.

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MAAP Introduces Latest Update To Transit Range – Apparel Inspired By Life Around Bikes

MAAP Introduces Latest Update To Transit Range – Apparel Inspired By Life Around Bikes

Melbourne-based cycling apparel brand MAAP has launched the latest update to its Transit collection, a technical range of apparel inspired by life around bikes.

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Introducing La Vuelta Virtual by ROUVY

Introducing La Vuelta Virtual by ROUVY

ROUVY, the indoor cycling app which lets you ride real routes around the world, has launched a new series of races under the banner of the official La Vuelta Virtual

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BlackHeart, MAAP and Bleach Design Werks – Connecting Cultures

BlackHeart, MAAP and Bleach Design Werks – Connecting Cultures

The similarities between cyclists and motorcyclists take only the lightest of surface scratching to uncover. Both cultures maligned, rogue, seeking solitude and adventure, rebellious. Never really fitted in, but never really wanted to.

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The 2023 Eurobike Wrap Up

The 2023 Eurobike Wrap Up

And just like that Eurobike is over for another year. Months of planning meetings, press breakfasts, product launches and new conversations and collaborations, then it’s all done and dusted in a flash. But it was a very successful flash at that. There are few opportunities in the year when a vast majority of the industry is

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ROUVY Opens New Chapter in Partnership with Cycling Unlimited and Tour de Suisse

ROUVY Opens New Chapter in Partnership with Cycling Unlimited and Tour de Suisse

ROUVY, the immersive, interactive indoor riding experience for cyclists and triathletes of all levels, in partnership with Cycling Unlimited and Tour de Suisse, has opened a new Chapter which allows riders to ride and compete on 4 entirely new virtual routes, each of which will feature in either the 2023 pro men’s or women’s races.

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Indoor Cycling App ROUVY Partners with PaceUp Media for Global PR Activity

Indoor Cycling App ROUVY Partners with PaceUp Media for Global PR Activity

ROUVY, the immersive, interactive indoor riding experience for cyclists of all levels, has enlisted cycling and adventure sports PR and marketing agency PaceUp Media to deliver global PR services.

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Rawvelo Adds Plant-Based Recovery Drink Mix To Vegan, Natural Sports Nutrition Range

Rawvelo Adds Plant-Based Recovery Drink Mix To Vegan, Natural Sports Nutrition Range

Rawvelo, the all-natural, plant-based sports nutrition brand that’s better for you and the planet too, has launched its all-new Recovery Drink Mix developed for consumption after exercise to enhance recovery and refuelling.

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WE’RE HIRING! LOOKING FOR OUR NEXT ACCOUNT MANAGER

WE’RE HIRING! LOOKING FOR OUR NEXT ACCOUNT MANAGER

Following the continued and exciting growth of PaceUp over the past few years we are always on the look out for the next talented members of the team.

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Introducing a New Generation of Triathlon Apparel – BornBound

Introducing a New Generation of Triathlon Apparel – BornBound

Drawing upon decades of experience of elite athlete product development at the world’s top tier sports brands, California born BornBound

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MAAP New Season Training Collection Launches

MAAP New Season Training Collection Launches

The second drop of MAAP’s new look Training collection offers a complete range of on and off-bike items for riders seeking kit as dependable as their desire to push their boundaries.

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Social Cycling App Link My Ride Receives Investment From Sports Stars

Social Cycling App Link My Ride Receives Investment From Sports Stars

Link My Ride, the social cycling app, can announce that it has acquired investment from a range of high profile names from across sport, including F1 star Valtteri Bottas

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Hutchinson Announces First Downcountry Tyre  The Redesigned Kraken 2.4

Hutchinson Announces First Downcountry Tyre The Redesigned Kraken 2.4

Hutchinson, the French pioneers of tubeless cycling tyre technology, has today announced the 29” Kraken 2.4, its first ever tyre designed specifically for the demands of downcountry mountain biking.

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Award-winning bike brand VELLO expands range with launch of Bike+ GEARS

Award-winning bike brand VELLO expands range with launch of Bike+ GEARS

VELLO, the innovative Austrian urban mobility brand has today announced a new version of the award winning Bike+, the first eBike from VELLO to feature a mechanical drivetrain.

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PaceUp A London Living Wage Employer

PaceUp A London Living Wage Employer

PaceUp Media is pleased to announce it has committed to the London Living Wage from March 2023.

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Fara Cycling Launches New Range Of Colours Inspired By Landscapes Of Norway

Fara Cycling Launches New Range Of Colours Inspired By Landscapes Of Norway

Fara Cycling, the independent, Norwegian bike brand championing the simplicity of Scandinavian design, has this week launched a new range of colourways across its F/Road, F/Gravel and F/All-Road bikes.

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Social Cycling App Link My Ride Partners With Flanders Classics

Social Cycling App Link My Ride Partners With Flanders Classics

Link My Ride, the social cycling app, has today announced a new partnership with the organiser of some of the world’s most high profile pro cycling races, Flanders Classics.

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BBB Cycling and Team Amani Race the World

BBB Cycling and Team Amani Race the World

BBB Cycling, the Dutch bicycle parts, components and accessories brand has today announced its ‘Race the World’ campaign as a new mode of support for the East African Team Amani, who BBB has sponsored since the beginning of 2022.

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MAAP Continues On Growth Path, Announces Widespread Investment In Talent

MAAP Continues On Growth Path, Announces Widespread Investment In Talent

Melbourne-based cycling and lifestyle apparel brand MAAP has today announced the acquisition of new talent across a number of key departments, including Marketing, Design, Innovation and Business Development.

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In-App Route Creator Added to Link My Ride in Latest Update

In-App Route Creator Added to Link My Ride in Latest Update

Link My Ride, the social cycling app, has today rolled out an update seeing multiple new significant features added, in-line with feedback from the cycling community.

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Spoon Customs team ups with Enve to open retail and bike fit destination UNIT2.cc

Spoon Customs team ups with Enve to open retail and bike fit destination UNIT2.cc

The team behind Spoon Customs and Gun Control Paint has launched a new collaboration with Enve and a collection of leading brands to launch Unit2.cc

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MAAP DEBUTS THEIR MOST COMPREHENSIVE ROAD COLLECTION YET

MAAP DEBUTS THEIR MOST COMPREHENSIVE ROAD COLLECTION YET

Empowering riders in a collective “Pursuit Of Progression” in whichever corner of the planet they choose to ride.

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Hutchinson Announces Complete Range Of 50mm Gravel Tyres

Hutchinson Announces Complete Range Of 50mm Gravel Tyres

Hutchinson, the French pioneers of cycling tubeless tyre technology, have today announced their complete range of gravel tyres are now available in 700 x 50mm versions for the first time.

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Mycle Bikes expands range of sub £1000 E-Bikes

Mycle Bikes expands range of sub £1000 E-Bikes

Mycle bikes, the company on a mission to put the feel-good back in cycling, has today announced it is expanding the number of models in its electric bike range available for under £1000.

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BBB Cycling partners with PaceUp Media to lead PR activity

BBB Cycling partners with PaceUp Media to lead PR activity

BBB Cycling, a leading global manufacturer of cycling parts, clothing, accessories and tools, has joined forces with leading British cycling and adventure sports PR & communications agency PaceUp Media for PR services in its key global territories.

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VELLO moves to dealer-direct model in the UK

VELLO moves to dealer-direct model in the UK

VELLO, the company behind the award-winning, ultralight, folding e-bike VELLO Bike+ has announced a change of structure in the UK heading into 2023 as it brings distribution back in house.

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MAAP X 100% HYPERCRAFT HAS LANDED IN FRESH NEW SEASONAL SHADES

MAAP X 100% HYPERCRAFT HAS LANDED IN FRESH NEW SEASONAL SHADES

Movement Accelerates Altered Perception. 

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PaceUp Media Appoints Ben Lee as Running Lead to Drive Growth

PaceUp Media Appoints Ben Lee as Running Lead to Drive Growth

We’re pleased to announce the appointment of Ben Lee to the newly created role of Running Lead.

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Indoor Cycling Pioneer MUOV Opens Crowdfunding Campaign, Adding to £2.1m Raised This Year

Indoor Cycling Pioneer MUOV Opens Crowdfunding Campaign, Adding to £2.1m Raised This Year

MUOV, the indoor cycling brand operated by Muoverti Ltd, pioneer behind the innovative TiltBike, has today announced a new Crowdcube campaign

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MTA – MAAP TRANSIT APPAREL RETURNS WITH EXPANDED URBAN RIDING COLLECTION

MTA – MAAP TRANSIT APPAREL RETURNS WITH EXPANDED URBAN RIDING COLLECTION

MAAP launches the third drop of the urban-focused Transit apparel line, with several new products added to the collection.

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VELLO Announces the New SUB – Smart Utility Bike

VELLO Announces the New SUB – Smart Utility Bike

VELLO, the company behind the award winning, ultralight, folding e-bike VELLO Bike+ has today announced its latest innovation, the VELLO SUB Smart Utility Bike.

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Muoverti Rebrands to MUOV, Unveils First Indoor Time Trial/Triathlon Bike

Muoverti Rebrands to MUOV, Unveils First Indoor Time Trial/Triathlon Bike

MUOV, the new indoor cycling brand operated by Muoverti Ltd, the pioneer behind the innovative TiltBike, has today unveiled a new addition to its unique indoor cycling system – the MUOV Triathlon Bike.

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Blummenfelt and Iden – Final Preparations For Kona Ironman World Champs with Body Rocket Aerodynamic Drag Force Measurement System

Blummenfelt and Iden – Final Preparations For Kona Ironman World Champs with Body Rocket Aerodynamic Drag Force Measurement System

Body Rocket, the startup behind the world’s first real-time aerodynamic drag force measurement system for cyclists and triathletes, has been helping World Champion triathletes Kristian Blummenfelt and Gustav Iden

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MAAP || NEW SEASON WINTER ROAD APPAREL

MAAP || NEW SEASON WINTER ROAD APPAREL

This winter, MAAP headed to the frigid wilds of New Zealand to test out the Aussie brand’s new season of Deep Winter gear for riders in colder climes. A new short film the brand has produced features three cyclists, each with their own reasons for needing to throw a leg over and get out on

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The Tour 21 Crosses The Finish Line In Paris, Closing In On £1million Raised For Cure Leukaemia

The Tour 21 Crosses The Finish Line In Paris, Closing In On £1million Raised For Cure Leukaemia

July, Birmingham – The Tour 21, the gruelling, annual endurance challenge which sees a group of amateur riders tackle the entire route of the Tour de France just one week ahead of the professionals, came to an emotional conclusion on Sunday as the riders who started three weeks ago in Copenhagen, rolled into Paris to

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What Does Rule 40 Mean For You And Your Brand?

What Does Rule 40 Mean For You And Your Brand?

Imagine your business has a longstanding relationship with an athlete, you’ve sponsored them for years and been a part of them rising through the ranks of their sport, they’re the perfect ambassador for your brand.

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IS SPORT FORGETTING ITS FANS?

IS SPORT FORGETTING ITS FANS?

Us sport fans are an opinionated bunch, we all have our thoughts on what works for our sport and what doesn’t. It’s not a new phenomenon that this is often at odds with the decisions being made by sports figureheads and governing bodies. This debate is one that has been ongoing in cycling and wider

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MAAP ENLISTS PACEUP MEDIA FOR EUROPEAN PR

MAAP ENLISTS PACEUP MEDIA FOR EUROPEAN PR

MAAP, the Melbourne-based Australian apparel brand, has announced the appointment of PaceUp Media as its new pan-European…

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NEW NAME & WEBSITE FOR HUTCHINSON CYCLING DPT.

NEW NAME & WEBSITE FOR HUTCHINSON CYCLING DPT.

Hutchinson Cycling Dpt., formerly known as Hutchinson Tires, the venerable France based tubeless tyre pioneer, has today unveiled its attractive and user friendly new website

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