Award winning custom bike brand Spoon Customs has today launched a new, fully integrated version of its acclaimed Izoard RR road race bike. With cables at the front end now internally hidden, the new Izoard RR presents an even cleaner aesthetic than its predecessor.

ROUVY, the indoor cycling app which lets you ride real routes around the world, has announced significant changes to its subscription model, opening up new packages for pairs of riders and groups of up to 5.

Hutchinson, the French pioneer of tubeless cycling tyre technology has today announced the Challenger Tubeless, the ultimate all-season, ultra endurance and training tyre.

Rawvelo, the London-based all-natural, plant-based endurance & adventure nutrition brand, has today launched in North America via online nutrition marketplace The Feed.

As the Northern Hemisphere heads towards indoor riding season, ROUVY, the indoor cycling app which lets you ride real routes around the world, is preparing a host of significant updates to help riders keep going throughout the winter.

Melbourne-based cycling apparel brand MAAP has launched the latest update to its Transit collection, a technical range of apparel inspired by life around bikes.

The similarities between cyclists and motorcyclists take only the lightest of surface scratching to uncover. Both cultures maligned, rogue, seeking solitude and adventure, rebellious. Never really fitted in, but never really wanted to.

And just like that Eurobike is over for another year. Months of planning meetings, press breakfasts, product launches and new conversations and collaborations, then it’s all done and dusted in a flash. But it was a very successful flash at that. There are few opportunities in the year when a vast majority of the industry is

ROUVY, the immersive, interactive indoor riding experience for cyclists and triathletes of all levels, in partnership with Cycling Unlimited and Tour de Suisse, has opened a new Chapter which allows riders to ride and compete on 4 entirely new virtual routes, each of which will feature in either the 2023 pro men’s or women’s races.

ROUVY, the immersive, interactive indoor riding experience for cyclists of all levels, has enlisted cycling and adventure sports PR and marketing agency PaceUp Media to deliver global PR services.

Rawvelo, the all-natural, plant-based sports nutrition brand that’s better for you and the planet too, has launched its all-new Recovery Drink Mix developed for consumption after exercise to enhance recovery and refuelling.

Following the continued and exciting growth of PaceUp over the past few years we are always on the look out for the next talented members of the team.

The second drop of MAAP’s new look Training collection offers a complete range of on and off-bike items for riders seeking kit as dependable as their desire to push their boundaries.

Link My Ride, the social cycling app, can announce that it has acquired investment from a range of high profile names from across sport, including F1 star Valtteri Bottas

Hutchinson, the French pioneers of tubeless cycling tyre technology, has today announced the 29” Kraken 2.4, its first ever tyre designed specifically for the demands of downcountry mountain biking.

VELLO, the innovative Austrian urban mobility brand has today announced a new version of the award winning Bike+, the first eBike from VELLO to feature a mechanical drivetrain.

PaceUp Media is pleased to announce it has committed to the London Living Wage from March 2023.

Fara Cycling, the independent, Norwegian bike brand championing the simplicity of Scandinavian design, has this week launched a new range of colourways across its F/Road, F/Gravel and F/All-Road bikes.

BBB Cycling, the Dutch bicycle parts, components and accessories brand has today announced its ‘Race the World’ campaign as a new mode of support for the East African Team Amani, who BBB has sponsored since the beginning of 2022.

Melbourne-based cycling and lifestyle apparel brand MAAP has today announced the acquisition of new talent across a number of key departments, including Marketing, Design, Innovation and Business Development.

Following the continued and exciting growth of PaceUp over the past few years we are always on the look out for the next talented members of the team.

Link My Ride, the social cycling app, has today rolled out an update seeing multiple new significant features added, in-line with feedback from the cycling community.

The team behind Spoon Customs and Gun Control Paint has launched a new collaboration with Enve and a collection of leading brands to launch Unit2.cc

Empowering riders in a collective “Pursuit Of Progression” in whichever corner of the planet they choose to ride.

Hutchinson, the French pioneers of cycling tubeless tyre technology, have today announced their complete range of gravel tyres are now available in 700 x 50mm versions for the first time.

Mycle bikes, the company on a mission to put the feel-good back in cycling, has today announced it is expanding the number of models in its electric bike range available for under £1000.

BBB Cycling, a leading global manufacturer of cycling parts, clothing, accessories and tools, has joined forces with leading British cycling and adventure sports PR & communications agency PaceUp Media for PR services in its key global territories.

VELLO, the company behind the award-winning, ultralight, folding e-bike VELLO Bike+ has announced a change of structure in the UK heading into 2023 as it brings distribution back in house.

Movement Accelerates Altered Perception. 

We’re pleased to announce the appointment of Ben Lee to the newly created role of Running Lead.

MAAP launches the third drop of the urban-focused Transit apparel line, with several new products added to the collection.

VELLO, the company behind the award winning, ultralight, folding e-bike VELLO Bike+ has today announced its latest innovation, the VELLO SUB Smart Utility Bike.

MUOV, the new indoor cycling brand operated by Muoverti Ltd, the pioneer behind the innovative TiltBike, has today unveiled a new addition to its unique indoor cycling system – the MUOV Triathlon Bike.

Body Rocket, the startup behind the world’s first real-time aerodynamic drag force measurement system for cyclists and triathletes, has been helping World Champion triathletes Kristian Blummenfelt and Gustav Iden

Following the continued and exciting growth of PaceUp over the past few years we are always on the look out for the next talented members of the team. We’re currently recruiting across both PR and Social Media, looking for two executives to join the team. The full job descriptions are detailed below – if you’d

This winter, MAAP headed to the frigid wilds of New Zealand to test out the Aussie brand’s new season of Deep Winter gear for riders in colder climes. A new short film the brand has produced features three cyclists, each with their own reasons for needing to throw a leg over and get out on

Imagine your business has a longstanding relationship with an athlete, you’ve sponsored them for years and been a part of them rising through the ranks of their sport, they’re the perfect ambassador for your brand.

Us sport fans are an opinionated bunch, we all have our thoughts on what works for our sport and what doesn’t. It’s not a new phenomenon that this is often at odds with the decisions being made by sports figureheads and governing bodies. This debate is one that has been ongoing in cycling and wider

MAAP, the Melbourne-based Australian apparel brand, has announced the appointment of PaceUp Media as its new pan-European…

Hutchinson Cycling Dpt., formerly known as Hutchinson Tires, the venerable France based tubeless tyre pioneer, has today unveiled its attractive and user friendly new website