We probably don’t tell her enough, but we’re super proud of our Alice. She’s a shining example of how to balance life as a pro rider, whilst maintaining a super-high level of focus and professionalism when it comes to her work for PaceUp. And she does the whole lot with a smile on her face.
Welcome to the latest addition to the PaceUp stable… Jordan Matthews. Jordan has joined us as a PR Executive, adding depth and strength to our core service offering.
Under-prepared. Overexcited. Blown away. Then, exhausted. There are plenty of ways that I could describe running UTS 50 (Ultra Trail Snowdonia) last month but now the dust has settled. But my main takeaway – I fully get the ultra trail hype now!
Following a recent announcement about Off-Season updates to the platform, ROUVY, the indoor cycling app that lets you ride real routes around the world, has refined and extended its new Pausing option
The vibrant and historic streets of Bassano del Grappa are about to welcome not only a stage of the Giro d’Italia this weekend but an addition to its bustling cycling scene
Cult London apparel brand Acid Running have announced the drop of their new Spring/Summer apparel.
MAAP, the Melbourne-based cycling and performance lifestyle apparel brand has today announced the latest collection of its Alt_Road™ apparel, designed for riders seeking alternative paths.
In collaboration with SRAM, Norwegian adventure cycling bike brand Fara Cycling is excited to launch a stunning limited edition SRAM Red Fara F/Road in a Moss Green colourway.
Cult London apparel brand Acid Running has engaged endurance sports PR and marketing agency PaceUp Media to deliver PR activity as it continues its growth.
Hutchinson, the French pioneer of cycling tyre technology has today unveiled the Python Race and Python 3, the latest generation of their iconic Python range of Cross Country tyres.
This June, King’s Cross will once again host the VIA Criterium, as part of the londoncyclefestival – an expanded 3-day event
FLOWBIO has today announced the launch of S1, the most accurate wearable hydration sensor for triathletes, cyclists and runners.
When we were figuring out the finer details of the Accelerator Programme, one of the common themes was that prospective partners really tapped into our passion for their respective sports. They were doing something that got us excited.
We’re excited to finally announce our all-new Accelerator Programme, aimed at supporting lean startup brands looking to scale their PR and marketing activity in the early years of business.
Hutchinson, The French pioneer of cycling tyre technology has today announced the launch of Blackbird, a new benchmark in performance developed and tested by professional athletes.
Body Rocket, the tech startup behind the world’s first and only real-time aerodynamic drag force measurement system for cyclists and triathletes, has today unveiled its first road bike prototype.
Fara Cycling, the Norwegian bike brand championing the simplicity of Scandinavian design and specialising in adventure cycling, has unveiled its striking new Modular Cockpit – a versatile two-piece bar and stem combination.
Basso Bikes proudly unveils the latest addition to its esteemed lineup – the Venta R.
Lee Cougan Bicycles proudly announces the launch of their latest innovation, the Crossfire Trail.
Latest drop sees a new Team Bib Evo Cargo and updated classics in seasonal colours Melbourne-based cycling apparel brand MAAP has today announced its new season road collection featuring the Team Bib Evo Cargo and a host of updated classics with a call upon riders to get out on their bikes to chase the light
Fara Cycling, the Norwegian adventure bike brand, has today announced its new partnership with the Transcontinental Race and organisers Lost Dot. The new collaboration aims to help inspire more riders to discover ultra cycling.
2024 sees the debut of MAAP in the pro peloton as apparel sponsor of British Women’s Continental Team Lifeplus-Wahoo.
Prague, January 8th – ROUVY, the indoor cycling app that lets you ride real routes around the world, is thrilled to announce a new technical partnership with the professional cycling team Lidl-Trek, marking its first sponsorship of a UCI WorldTeam.
Sometimes the Vuelta doesn’t get the credit it deserves. The final Grand Tour of the year has to meet lofty expectations, following the Giro and Le Tour, falling at a time of year when both viewers and riders are fatigued by many months of race action in an increasingly congested race calendar. But this year
PaceUp Media, the cycling and adventure sports PR and marketing agency has announced new hires, adding greater depth and experience to its account teams.
Fractel, the Australian running brand on a mission to produce the world’s best headwear, has partnered with UK-based cycling & endurance sports PR and marketing agency PaceUp Media to deliver international PR services as it continues its global growth.
Award winning custom bike brand Spoon Customs has today launched a new, fully integrated version of its acclaimed Izoard RR road race bike. With cables at the front end now internally hidden, the new Izoard RR presents an even cleaner aesthetic than its predecessor.
ROUVY, the indoor cycling app which lets you ride real routes around the world, has announced significant changes to its subscription model, opening up new packages for pairs of riders and groups of up to 5.
Hutchinson, the French pioneer of tubeless cycling tyre technology has today announced the Challenger Tubeless, the ultimate all-season, ultra endurance and training tyre.
Rawvelo, the London-based all-natural, plant-based endurance & adventure nutrition brand, has today launched in North America via online nutrition marketplace The Feed.
As the Northern Hemisphere heads towards indoor riding season, ROUVY, the indoor cycling app which lets you ride real routes around the world, is preparing a host of significant updates to help riders keep going throughout the winter.
Melbourne-based cycling apparel brand MAAP has launched the latest update to its Transit collection, a technical range of apparel inspired by life around bikes.
ROUVY, the indoor cycling app which lets you ride real routes around the world, has launched a new series of races under the banner of the official La Vuelta Virtual
The similarities between cyclists and motorcyclists take only the lightest of surface scratching to uncover. Both cultures maligned, rogue, seeking solitude and adventure, rebellious. Never really fitted in, but never really wanted to.
And just like that Eurobike is over for another year. Months of planning meetings, press breakfasts, product launches and new conversations and collaborations, then it’s all done and dusted in a flash. But it was a very successful flash at that. There are few opportunities in the year when a vast majority of the industry is
ROUVY, the immersive, interactive indoor riding experience for cyclists and triathletes of all levels, in partnership with Cycling Unlimited and Tour de Suisse, has opened a new Chapter which allows riders to ride and compete on 4 entirely new virtual routes, each of which will feature in either the 2023 pro men’s or women’s races.
ROUVY, the immersive, interactive indoor riding experience for cyclists of all levels, has enlisted cycling and adventure sports PR and marketing agency PaceUp Media to deliver global PR services.
Rawvelo, the all-natural, plant-based sports nutrition brand that’s better for you and the planet too, has launched its all-new Recovery Drink Mix developed for consumption after exercise to enhance recovery and refuelling.
Following the continued and exciting growth of PaceUp over the past few years we are always on the look out for the next talented members of the team.
Drawing upon decades of experience of elite athlete product development at the world’s top tier sports brands, California born BornBound
The second drop of MAAP’s new look Training collection offers a complete range of on and off-bike items for riders seeking kit as dependable as their desire to push their boundaries.
Link My Ride, the social cycling app, can announce that it has acquired investment from a range of high profile names from across sport, including F1 star Valtteri Bottas
Hutchinson, the French pioneers of tubeless cycling tyre technology, has today announced the 29” Kraken 2.4, its first ever tyre designed specifically for the demands of downcountry mountain biking.
VELLO, the innovative Austrian urban mobility brand has today announced a new version of the award winning Bike+, the first eBike from VELLO to feature a mechanical drivetrain.
PaceUp Media is pleased to announce it has committed to the London Living Wage from March 2023.
Fara Cycling, the independent, Norwegian bike brand championing the simplicity of Scandinavian design, has this week launched a new range of colourways across its F/Road, F/Gravel and F/All-Road bikes.
Link My Ride, the social cycling app, has today announced a new partnership with the organiser of some of the world’s most high profile pro cycling races, Flanders Classics.
BBB Cycling, the Dutch bicycle parts, components and accessories brand has today announced its ‘Race the World’ campaign as a new mode of support for the East African Team Amani, who BBB has sponsored since the beginning of 2022.
Melbourne-based cycling and lifestyle apparel brand MAAP has today announced the acquisition of new talent across a number of key departments, including Marketing, Design, Innovation and Business Development.
Link My Ride, the social cycling app, has today rolled out an update seeing multiple new significant features added, in-line with feedback from the cycling community.
The team behind Spoon Customs and Gun Control Paint has launched a new collaboration with Enve and a collection of leading brands to launch Unit2.cc
Empowering riders in a collective “Pursuit Of Progression” in whichever corner of the planet they choose to ride.
Hutchinson, the French pioneers of cycling tubeless tyre technology, have today announced their complete range of gravel tyres are now available in 700 x 50mm versions for the first time.
Mycle bikes, the company on a mission to put the feel-good back in cycling, has today announced it is expanding the number of models in its electric bike range available for under £1000.
BBB Cycling, a leading global manufacturer of cycling parts, clothing, accessories and tools, has joined forces with leading British cycling and adventure sports PR & communications agency PaceUp Media for PR services in its key global territories.
VELLO, the company behind the award-winning, ultralight, folding e-bike VELLO Bike+ has announced a change of structure in the UK heading into 2023 as it brings distribution back in house.
Movement Accelerates Altered Perception.
We’re pleased to announce the appointment of Ben Lee to the newly created role of Running Lead.
MUOV, the indoor cycling brand operated by Muoverti Ltd, pioneer behind the innovative TiltBike, has today announced a new Crowdcube campaign
MAAP launches the third drop of the urban-focused Transit apparel line, with several new products added to the collection.
VELLO, the company behind the award winning, ultralight, folding e-bike VELLO Bike+ has today announced its latest innovation, the VELLO SUB Smart Utility Bike.
MUOV, the new indoor cycling brand operated by Muoverti Ltd, the pioneer behind the innovative TiltBike, has today unveiled a new addition to its unique indoor cycling system – the MUOV Triathlon Bike.
Body Rocket, the startup behind the world’s first real-time aerodynamic drag force measurement system for cyclists and triathletes, has been helping World Champion triathletes Kristian Blummenfelt and Gustav Iden
This winter, MAAP headed to the frigid wilds of New Zealand to test out the Aussie brand’s new season of Deep Winter gear for riders in colder climes. A new short film the brand has produced features three cyclists, each with their own reasons for needing to throw a leg over and get out on
July, Birmingham – The Tour 21, the gruelling, annual endurance challenge which sees a group of amateur riders tackle the entire route of the Tour de France just one week ahead of the professionals, came to an emotional conclusion on Sunday as the riders who started three weeks ago in Copenhagen, rolled into Paris to
Imagine your business has a longstanding relationship with an athlete, you’ve sponsored them for years and been a part of them rising through the ranks of their sport, they’re the perfect ambassador for your brand.
Us sport fans are an opinionated bunch, we all have our thoughts on what works for our sport and what doesn’t. It’s not a new phenomenon that this is often at odds with the decisions being made by sports figureheads and governing bodies. This debate is one that has been ongoing in cycling and wider
MAAP, the Melbourne-based Australian apparel brand, has announced the appointment of PaceUp Media as its new pan-European…
Hutchinson Cycling Dpt., formerly known as Hutchinson Tires, the venerable France based tubeless tyre pioneer, has today unveiled its attractive and user friendly new website