Portrait of the boss, Tom Copeland.
Founder & Director


Used to ride a bike fast, now just talks about them. Former pro cyclist & in-house WorldTour cycling team comms man. Bringing together years of industry experience to launch PaceUp.

Portrait of Sam Doll.
Partner & Strategic Director

Sam Doll

Bike geek, racing cyclist, hiker and occasional reluctant triathlete. Sam has run PR campaigns for some of the biggest sports brands and events in the world.

Portrait of Amy Boulert.
Social Media Manager

Amy Boulert

With a wealth of experience in social media, marketing and cycling events management, Amy heads up the PaceUp social media team.

Portrait of Chris Terry.
PR Account Manager


Chris made the move across from the IT Services industry to pursue his passion for sport and cycling in particular. Now with several years’ PR experience under his belt he balances delivering results for our key clients with riding as much as possible.

Portrait of Alice McWilliam.
Senior Marketing Executive


Having worked in commercial and athlete marketing, Alice pairs experience with a passion for sport. When not working she’s putting the rest of the team to shame in training and racing on the bike.

Account Manager

Ollie Gray

Ollie brings years of industry experience working in-house with successful cycling brands, and will focus on delivering creative and meaningful PR campaigns to our client base. When not in the office, you’ll find him preparing for his next ridiculous cycling or running challenge. Or possibly in the pub.

Senior Marketing Executive

Ruben Green

A creative marketer and social media specialist with a diverse skill set used to devise and deliver data-backed content strategy and campaigns across digital platforms. Ruben blends creativity, an analytical approach and personality with a wealth of experience from his time at Rapha & Specialized.

Portrait of Emma Millar.
Operations Manager

Emma Millar

Emma keeps the team on an even keel overseeing internal and external operations. She has taken up running over the last couple of years and is targeting various upcoming half marathons.

PR Executive

Jordan Matthews

Jordan is passionate for all things endurance, bringing knowledge and enthusiasm to create personable client relationships. When she’s not at work she is mostly swimming, cycling, running and drinking overpriced coffee.

Portrait of Gina Ball.
Freelance Social Media Executive

Gina Ball

Having worked in the cycling industry her entire professional career, starting at a bike shop, then delivering PR, marketing and partnerships at the biggest bike races in the UK, to now owning a cycling team; Gina brings a breadth of experience and knowledge to PaceUp.