MAAP, the Melbourne-based Australian apparel brand, has announced the appointment of PaceUp Media as its new pan-European agency partner.

Firmly rooted in Melbourne, MAAP is developing an ever stronger foothold across Europe, allowing the brand to further engage with the European market and deliver its leading, off the front Australian style to the Northern Hemisphere.

PaceUp will deliver international PR campaigns, product launches and activations throughout key European territories as MAAP looks to continue expanding its presence worldwide.

Matt White, Vice President of Marketing at MAAP, ‘As a relatively young brand, it’s exciting to work with an already highly respected agency in a similar stage of development. It’s a partnership which we hope will allow both parties to grow together, introducing MAAP to new audiences along the way.’

PaceUp Founder and Director, Tom Copeland, ‘Since inception, MAAP has repeatedly moved the marker on cycling fashion. As a brand, it’s known for doing things its own way, challenging expectations and engaging experts from graphic design, fashion and technical apparel design backgrounds to produce world class apparel. We’re immensely proud to be able to represent MAAP throughout Europe, utilising our network and knowledge of the industry.’

Find out more about MAAP on their website and Instagram.